Jordan Deacon

Jordan is a former Army Physical Training Instructor who served for ten years in the armed forces. For the past four years he has been based in the City of London, developing his work as a personal trainer alongside clients who want to build muscle, strength and confidence.

He knows from experience how frustrating it can be to train hard without seeing progress. In the past he struggled to gain muscle, lacked confidence in the gym and found it difficult to move forward. That background shapes how he coaches today: clear expectations, accountability and programming that respects where you are starting from.

His approach combines years of hands-on client work with a BSc in Sport and Exercise Science and ongoing study of training and recovery. Sessions and lifestyle support are practical and built to last. The focus is on strong results through structured training and sensible nutrition habits, not restrictive meal plans or short-term fixes.

Expect the discipline and structure of a military training background, applied in a private studio setting with programmes tailored to your goals and schedule.

Qualifications & Certifications

BSc Sport and Exercise Science
Army Physical Training Instructor
10 Years Military Service
Level 4 Nutrition Coaching (Active IQ)

What Clients Say About Jordan

5.0 (41 reviews)

“I have been training with Jordan for the past 4 months, focusing on strength and conditioning. Jordan's approach to training is both motivating and engaging, making each session enjoyable and productive. His workouts and attention to detail have significantly improved my strength, muscle tone, and overall fitness. I have never felt better, thanks to Jordan's expertise and support.”

Sonal P. Client

“Working with Jordan Deacon has been a game-changer for me. I was struggling to gain muscle and needed guidance to achieve my goals. Jordan's knowledge and expertise have helped me make amazing progress. He created a custom workout and nutrition plan. Over the past year, I have gained 8kg of muscle and feel stronger than even in my 20s. I cannot recommend Jordan enough for anyone looking to improve their physique and overall fitness.”

Martin Henderson Client

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